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A stock (or 'equity') represents an ownership position in a company. There are stock markets in every corner of the globe in which investors buy and sell proportionate ownership shares of an endless variety of companies. SG Long & Company offers its clients access to a wide variety of potential equity investments.

Capitalization refers to the relative size of a company. A small technology company may be referred to as a 'small-cap' stock, whereas a larger institution would be referred to as a 'large-cap' company. As one would expect, small-cap stocks often tend to be much more volatile than their bigger counterparts. Your SG Long & Company Financial Advisor has all of the tools and expertise necessary to analyze either large or small capitalization stocks.

Growth stocks are typically companies that exhibit either the potential to, or a history of expanding their profits comparatively dramatically over time. A growth stock might operate in a 'hot' industry or might be driving a new technology. To contrast, a value stock typically operates in a mature industry where there is limited potential room for growth. They are sometimes referred to as 'cash cows' because although they don't grow at the pace of their counterparts - they often have a stable source of profits. An example of a typical value stock might be found in the canned vegetable industry - it is unlikely that canned soup will become a new fad, but their established business model continues to work.

The above are only a couple of commonly used categories for classifying and analyzing potential stock purchases. There are literally thousands of analytical methods that one can apply to stock market purchase decisions. What is ultimately important to the Financial Advisors @ SG Long & Company is that their clients are invested in stocks that are appropriate for their personal level of risk tolerance. Our Financial Advisors can both assist you in determining what your risk tolerance is and select potential equity investments that best might suit your investment objectives.

SGL Investment Advisors, Inc. constructs customizable stock portfolios for high net worth individuals and institutions. SGL IA focuses on diversified portfolios that are customized to risk tolerance preferences based on an adherence to an asset allocation model. Asset allocation refers to the percentage mix of stocks vs. bonds within a portfolio. If this managed account model might suit your investment needs, please click the logo to get more information regarding SGL Investment Advisors, Inc.